An Examination of the Effects of Mergers and Acquisitions on Market Share: A Case Study of Banks in Yobe State
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Background of the Study
Mergers and acquisitions (M&A) are common strategies used by firms to expand market share, enhance competitive advantage, and achieve economies of scale. The banking sector, in particular, has seen significant consolidation in recent years, especially in Nigeria, where regulatory changes and market dynamics often drive these processes. M&As can have a profound impact on the market share of the involved banks, influencing their financial performance and positioning within the sector (Musa & Umar, 2023). However, limited studies have focused on the specific effects of M&As on market share in banks operating in Yobe State.
This study will explore the effects of mergers and acquisitions on market share within the banking sector in Yobe State, examining both short-term and long-term impacts (Musa & Salihu, 2024).
Statement of the Problem
While M&As may provide opportunities for increased market share, many banks in Yobe State may struggle with the integration process, customer retention, and brand identity post-merger or acquisition. The effects of these transactions on market share are not well understood, particularly in the context of regional banks (Tijani & Rauf, 2023).
Objectives of the Study
- To assess the impact of mergers and acquisitions on the market share of banks in Yobe State.
- To analyze the financial and operational changes resulting from M&As in the banking sector.
- To explore how customer perceptions and loyalty are affected by M&As in the banking industry.
Research Questions
- What are the effects of mergers and acquisitions on the market share of banks in Yobe State?
- How do M&As influence the financial and operational performance of banks?
- What is the impact of M&As on customer loyalty and trust in the banking sector?
Research Hypotheses
- Banks in Yobe State that undergo mergers and acquisitions experience a significant change in market share.
- Mergers and acquisitions lead to improved financial performance and operational efficiency in banks in Yobe State.
- Customer perceptions and loyalty are negatively affected by mergers and acquisitions in the banking sector.
Scope and Limitations of the Study
The study will focus on banks in Yobe State that have undergone mergers or acquisitions in the past five years. Limitations include the availability of financial data and the subjective nature of customer loyalty surveys.
Definitions of Terms
- Mergers and Acquisitions (M&A): The process of combining two or more companies (merger) or one company purchasing another (acquisition) to achieve strategic business objectives.
- Market Share: The portion of a market controlled by a particular company or product.
- Customer Loyalty: The degree to which customers continue to purchase from or support a company over time, often due to satisfaction and trust.
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